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    Who We Are

    Foundation for Reproductive Health Services India is an affiliate of MSI Reproductive Choices, a global organisation providing personalised contraception and safe abortion services to women and girls across 37 countries.

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    At FRHS India, clients are at the center of what we do. We work by prioritising client centeredness.

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Rup Kumar Sengupta

Founder, Rachis - HR

Rup has more than three decades of experience in leading the Human Resource function across corporate as well as the not-for-profit Sector. He is currently the Founder and Principal Consultant at Rachis –HR, a human resource consultancy organization. Rup has been associated with organizations like Siemens, Lucent Technologies, Huawei Technologies, C-DoT and Population Services International. He has designed and led several innovative initiatives in the areas of Compensation & Benefit, Employee Relations, Talent Management, Performance Management, Employee Engagement, Change Management and Organization Development, besides partnering with the senior leadership teams to envision and chart out people strategies to meet business goals. With a postgraduate diploma from Institute of Industrial Relations and Personnel Management, he is a certified Neuro-Linguistic Programming Practitioner, an accredited Coach from International Coach Federation and a trainer for the signature program on Steven Covey’s 7 Habits of Highly Effective People.


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Ashutosh Kaushik

Chief Executive Officer

Mr. Ashutosh Kaushik has more than two decades of extensive experience both in the corporate and development sectors. He holds an executive MBA from the Indian Institute of Management (IIM), Kolkata and a Post-Graduation in Financial Management. Prior to joining FRHS India, he had worked in leadership roles in Micro Insurance Academy (MIA), Population Services International and the like. During his close to 9 years of long association with the organisation, Mr. Kaushik took up various leadership roles, including a stint at MSI Timor Leste Program in 2018. Mr. Kaushik is also a passionate trekker, and uses his free time to wander off the lofty mountains.


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Vivek Malhotra

Chief Executive Officer, Population Health Services India

Vivek has nearly three decades of experience in designing, evaluating and implementing contraceptive social marketing programmes in India, Uganda, Kenya, Zambia, Sri Lanka, Tanzania, Nepal and Sudan. He is currently heading Population Health Services India (PHSI) as the Chief Executive Officer. Under his leadership, PHSI has emerged as a large social marketing organization providing high quality and affordable family planning and reproductive health products to couples across the country. PHSI provides protection from unwanted pregnancy to over four million couples in India annually.

A chartered accountant from The Institute of Chartered Accountants of India, he started his career in the finance sector with Population Services International. He later moved on to MSI Reproductive Choices in 1995 as the Country Director, Uganda before moving back to India in 1999 to found and lead PHSI.


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  • Rup Kumar Sengupta
  • Ashutosh Kaushik
  • Vivek Malhotra

Who We Are

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  • Rajasthan
  • Uttar Pradesh

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