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    Who We Are

    Foundation for Reproductive Health Services India is an affiliate of MSI Reproductive Choices, a global organisation providing personalised contraception and safe abortion services to women and girls across 37 countries.

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    At FRHS India, clients are at the center of what we do. We work by prioritising client centeredness.

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Rup Kumar Sengupta

Founder, Rachis - HR

Rup has more than three decades of experience in leading the Human Resource function across corporate as well as the not-for-profit Sector. He is currently the Founder and Principal Consultant at Rachis –HR, a human resource consultancy organization. Rup has been associated with organizations like Siemens, Lucent Technologies, Huawei Technologies, C-DoT and Population Services International. He has designed and led several innovative initiatives in the areas of Compensation & Benefit, Employee Relations, Talent Management, Performance Management, Employee Engagement, Change Management and Organization Development, besides partnering with the senior leadership teams to envision and chart out people strategies to meet business goals. With a postgraduate diploma from Institute of Industrial Relations and Personnel Management, he is a certified Neuro-Linguistic Programming Practitioner, an accredited Coach from International Coach Federation and a trainer for the signature program on Steven Covey’s 7 Habits of Highly Effective People.


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Ashutosh Kaushik

Director of Finance and Corporate Services, FRHS INDIA

With more than two decades of experience, Ashutosh started his career at Lacoste – New Delhi and worked with a few other MNCs in retail and BPO segment before moving to the development sector. He has been in the sector for last 14 years and has worked at senior levels with a few international not-for-profit associations. In all these organisations, his leadership and strategic planning has helped organisations carve their growth trajectory. He is an expert on Finance, Human Resource, NGOs’ Compliances and Business & Strategic Planning.

Ashutosh serves on the Board of Trustees of Sarvajan Unnati Bodhini Trust (a not-for-profit) and an Executive Team member of FRHS India. Ashutosh holds an executive MBA from the Indian Institute of Management (IIM), Calcutta and a PG in Financial Management.


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Vivek Malhotra

Chief Executive Officer, Population Health Services India

Vivek has nearly three decades of experience in designing, evaluating and implementing contraceptive social marketing programmes in India, Uganda, Kenya, Zambia, Sri Lanka, Tanzania, Nepal and Sudan. He is currently heading Population Health Services India (PHSI) as the Chief Executive Officer. Under his leadership, PHSI has emerged as a large social marketing organization providing high quality and affordable family planning and reproductive health products to couples across the country. PHSI provides protection from unwanted pregnancy to over four million couples in India annually.

A chartered accountant from The Institute of Chartered Accountants of India, he started his career in the finance sector with Population Services International. He later moved on to MSI Reproductive Choices in 1995 as the Country Director, Uganda before moving back to India in 1999 to found and lead PHSI.


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  • Rup Kumar Sengupta
  • Ashutosh Kaushik
  • Vivek Malhotra

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